Dear =
Mohamed,
ILS is covering =
the costs for this initiative, and Sameh is already informed, as we had =
previously introduced this company to the ILS Board members. In fact, =
the Board participated in an online workshop back in March focused on =
developing a marketing plan.
The main goal is =
to increase the visibility of ILS and its events globally, in line with =
our ambition to see Lifesaving included as an Olympic sport at the =
Brisbane 2032 Olympic Games.
BTB has a =
long-standing involvement in the lifesaving community, primarily in =
Australia, and is now collaborating with ILS on both the Lifesaving =
World Championships and the Brisbane 2032 Olympic =
bid.
What makes ILS =
particularly appealing to the IOC is its strong humanitarian mission. =
For this reason, expanding our public outreach—particularly =
through enhanced publicity—is essential. BTB’s expertise in =
social media and international promotion can significantly benefit this =
effort.
Their support =
will come at no cost to the EDLF and the WCDP2025 can benefit from their =
experience and skills in social media. Therefore, it would be ideal for =
the individual responsible for social media within the LOC to =
collaborate with BTB to elevate our digital =
presence.
I hope this =
clarifies the situation, but please don’t hesitate to reach out if =
you need any further information.
Kind =
regards,
Karin
Karin Obus
Executive =
Director
International Life Saving =
Federation
Gemeenteplein=
26, 3010 Leuven, Belgium
E-mail: =
ils.hq@telene=
t.be and =
hq@ilsf.org
Web: =
www.ilsf.org
Tel: +32 16 =
89 60 60
From: Mohammed M. A. =
Kotb <kotb13@gmail.com>
Sent: 30 April 2025 =
20:43
To: ILS Headquarters <hq@ilsf.org>
Cc: =
WCDP2025@edlf-eg.org; Wim Nuyens =
<wim.nuyens67@gmail.com>
Subject: Re: BTB Social Media =
Management
Dear =
Karin;
As I understood from Ingy, we have a social media =
specialised in the local organising =
team.
Of course the BTB will have wider and previous experience =
working with the ILS.
Would you =
please let me know some info to introduce the issue to the EDLF =
president.
Who is paying for the BTB, the ILS or =
EDLF?
Regards.
=
Mohammed
(PhD)
Professor of Marine Ecology (Coral Reef =
Ecology),
Marine Science Department, Faculty of =
Science,
Suez Canal University, 41511 – =
Ismailia, EGYPT
=
– International Instructor of Instructors for Recreational =
Diving; Scientific Diving; and Underwater Survey =
Techniques.
– International Chief =
Instructor for Pool, Open Water, and Beach Lifeguards.
– Reef Check Course Director =
and Reef Check Coordinator for Egypt, Sudan, Djibouti, Yemen, Saudi =
Arabia, and Jordan.
=
– Free Lance Consultant.
E-mail: kotb13@gmail.com & =
mkotb@science.suez.edu.eg
Mobile & WhatsApp: +2 0100 5237776
LinkedIn: https://eg.linkedin.com/in=
/drmohammedmakotb
Facebook Page: https://www.facebook.com/mmakotb
Awareness =
Page: www.facebook.com/marine.science.and.scientific.diving
YouTube =
channel: http://www.youtube.com/user/13kotb
On Wed, 30 Apr 2025 at 17:00, ILS =
Headquarters <hq@ilsf.org> =
wrote:
Hello Mohamed, =
Wim, and members of the WCDP2025 Local Organising Committee =
members,
I would like to =
introduce BTB (Beyond the Break), the company that ILS has engaged to =
manage social media and enhance the visibility of ILS, as well as =
provide multimedia support.
BTB will assist =
in promoting the WCDP2025 event by sharing timely information across =
social media channels. They specialise in increasing publicity and =
visibility for events like ours.
I have copied =
Michelle Cook and Grant Baldock from BTB on this email. They will be =
reaching out to you shortly.
Best =
regards,
Karin
Karin =
Obus
Executive =
Director
International =
Life Saving Federation
Gemeenteplein=
26, 3010 Leuven, Belgium
E-mail: =
ils.hq@telene=
t.be and =
hq@ilsf.org =
Web: =
www.ilsf.org
Tel: +32 16 =
89 60 60
=
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